Awash Wine ‘Wine & Food Pairing’ Campaign on Kanalicious
Nowadays, more and more customers gravitate towards authenticity, and rely on content producers, influencers, and brand ambassadors as their trusted source of information. This presents an opportunity for advertisers to seize: working with content producers and influencers to help build awareness and help drive more conversions. One way to work with content creators is to develop a product placement campaign. Kanalicious was launched for advertisers who want to take the next step in product integration. As a simple 60 second platform for foodies to explore unique recipes, Kanalicious has become a great alternative to the traditional TVC. Knorr was the first advertiser to bite into Kanalicious, and Awash Wine follows as the next advertiser to leverage the platform as an effective advertising strategy, sponsoring Kanalicious for the following 6 months.